Looks interesting, trying it out now (waiting for the report). Just some quick thoughts: On the "please enjoy our animated story of social media love" page, the animation is choppy and rather hard to follow... I lost interest in it very quickly.

More to the point: it's not exactly clear that the user can navigate away from this page (the animation may imply to some users that something is still happening). The flow feels interrupted at this point and it seems you might better direct/capture the user to do/read something else. I'm not sure what that step might be, but it feels like a missed opportunity (for you).