In a situation like this (i.e. small minority who care vs small group with power who don't) you need to either convince the people with the power (the CEOs and execs you initially referred to) to see your point of view or convince the apathetic masses to take your side. In either case you need to be persuasive or at the very least not acting in a manner that makes you hard to sympathize with (e.g. swatting people).
Now, if you were already in power (say for example, you were the government) then you could act like a bully and kick down people's door, shoot their dogs, etc. But do that will make the targets and people like them resent you and if you do it too much or to too powerful people/groups you will either find yourself voted out or lined up and shot (depending on the power transition mechanism of the government in question).
TL;DR affecting change is much more nuanced and complicated than just being a thorn in the side of the people you don't like.