My question is, why would anyone commit to What3Words as a standard? There are much simpler ways to map geographic data to three-word combinations.
One obvious way, dividing things up into rough "squares" of approximately even size, has the added benefit that shared or alphabetically proximal words would indicate geographical proximity: with What3Words, wounds.client.face is feet away from to jumped.storm.nest, but hundreds of miles from wounds.client.fact.
If you don't think that's useful, then perhaps it's useful to use one of the other word lists which are on many computers, to share space, such as the PGP Word List[1] or the word list from RFC 1760[2]. One of the touted benefits of What3Words is that it is algorithmic and therefore doesn't require a large mapping file, so it's appropriate for systems where storage comes at a premium. Yet they used a more complicated algorithm and didn't reuse an existing word list?
It seems like their algorithm design was basically driven to try to make it hard to reverse engineer, and it didn't even achieve that. The only reason I can see why this became anything resembling a standard is that some people really want to pay for services.