If the user tried to delete adware, the backdoor would reinstall it. The backdoor would not activate if the phone is in China.
I downloaded ROM from the link at the manufacturer's website to make sure it is really built-in into the ROM and the tablet was not infected by virus. Either manufacturer or those who made the ROM pre-installed backdoor to earn money from clicking on the ads.
Also on a Russian forum about smartphones I saw similar reports about other cheap models.
UPD: I googled around and it seems that the backdoor (named Cosiloon) has been found and described by antivirus vendors:
- https://news.drweb.com/show/?i=10345&lng=en
- https://www.androidauthority.com/cosiloon-malware-android-de...
- https://blog.avast.com/android-devices-ship-with-pre-install...
When I found it, there was no information about it anywhere.