I hereby hypothesize a new category of content:

"Straight to Netflix"

Much like straight-to-video movies that were never put into theaters, but were designed to sell as VHS tapes (later DVDs), there will be content generated for the sole purpose of streaming it on Netflix. Interestingly, there is flexibility in the character of such content: originally it could look like a two hour movie, or like a 22 minute or 44 minute or 60 minute TV show, but there is room for innovation, including episodes that vary in length throughout a season in order to accommodate the story. Or it could be a mix of five minute shorts released on Tuesdays, alternating with 50 minute long-form episodes released on Thursdays. Or it could be a two hour episode, released once per month. Or quarterly.