Like... I've never seen an ad for Fox on CBS, or for ABC on NBC. Same as I don't think I've ever seen ads for the NYT inside of the WSJ.
I don't have a strong opinion on the matter... but is a policy against Netflix ads on Disney properties really something new and newsworthy, or just par for the course for companies in the US which compete generally?
Either "advertising" should be considered a "free speech" issue from the point of view of the broadcaster -- that they have the "free speech" to allow/disallow whatever ads they want -- whether because of vulgarity, quality, competition, political alignment, whatever they want, including charging different ads different rates if they so choose.
Or we consider advertising space a "free speech" issue from the point of view of advertisers, that any and all advertising on TV, cable, newspapers, magazines, etc. should be equally available to the highest bidder. Thus a newspaper should not be able to discriminate against an advertiser because of vulgarity, competition, quality, brand alignment, etc.
It's actually a really thorny issue because there are really good arguments on both sides.
https://www.fcc.gov/media/radio/public-and-broadcasting#BUSI...
But they explicitly state broadcasters can mostly choose as they like:
> Except for the requirements concerning political advertisements, the limits on the number of commercials that can be aired during children’s programming and the prohibition of advertisements over noncommercial educational stations, the Commission does not regulate a licensee’s business practices, such as its advertising rates or its profits. Rates charged for broadcast time are matters for private negotiation between sponsors and stations. Except for certain classes of political advertisements, STATION LICENSEES HAVE FULL DISCRETION TO ACCEPT OR REJECT ANY ADVERTISING.
(all-caps added for emphasis)
Seems to me it IS a simple answer:
"If you take paid for ads you are not allowed to turn down any ad that does not violate public guidelines"
Set guidelines.
Yes, that's the ideal way to do it in a democracy, isn't it? The will of the people should prevail.
The “will of the people” led to laws in the south like Jim Crow, laws against interracial marriage, and criminalizing homosexual sex.
Forcing a company to run any ad based on nothing more than who pays the most money is not only a terrible idea, but effectively compelled speech.
“Free speech” doesn’t include a guarantee that someone will publish it for you. It just means no one can stop you from publishing it.
The public airwaves argument is the only argument that makes any sense at all, but it’s a weak one in my opinion; and that’s now how it currently works in practice.
ABC pays for the right to rent the airways and do with it as they please within certain parameters. When you rent an apartment don’t you have the expectation of being allowed to do what you want within your apartment within certain constraints?
It wouldn’t really hurt Disney that much if they couldn’t reach the relatively few people who watch TV over an antennae.
That said, ads suck, blah blah and I personally don't care.