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Fair enough, it is quite difficult to do that (well not really if your net profits are ~20B and if you let convenience and speed of ad deployment suffer for quality and trust).

But the least they could do is increase transparency like how Snap has attempted with their political ads library.

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Are you suggesting that facebook must fact-check each and every of their billions of advert? That will be to unmanageable. Facebook runs billions of adverts annually. Even with a budget of the United States, they simply won't be able to do it manually. Beside, checking if something is a fact or not is not black and white.

No, I'm suggesting that they make it slightly more difficult to create ads on FB. Why do we see much less fake ads on conventional media? Because it's difficult to be anonymous, the process is a lot slower and the publishing medium (newspaper, TV, billboard) will have some sort of vetting in place.

Maybe FB could do that and give us access to who's paying for the ad so that they can TRY to make it harder for fake ads to exist and we (as users) have more information on who is trying to influence us.

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