Choosing sides and facilitating illegal calls to action is exactly what a reasonable company does in this situation. The matter of how best to serve humanity is not the slightest bit unclear here.
We shouldn't be ridiculing people who demand companies support human rights. It's the apologists who should be marginalized.
Why is that so strange?
How about the tweet from the developer: https://twitter.com/hkmaplive/status/1179108329240424448