For an unsophisticated rube investor (not trader) like myself, who wants to put a little bit of every paycheck into equities, RH is a superior product.I can wake up the morning my paycheck posts, transfer funds, and buy a couple of shares in seconds using my phone/tablet while I am in bed. Clean, simple, easy.
I looked into other products, but felt that none of them addressed my particular use case. Felt like they were designed for someone very different than myself. Anyway, if there is some good alternative I don't know about (which is extremely likely), please suggest.