I was a little confused what they called an "indie hacker" and how they dedicated an entire website to such people. It's not conflating "hacker" with "startup founder". It's defining "indie" as "small startup founder" and "hacker" as "person who works in the software industry".
As the exact target audience, it's kind of neat to me.
Indie hackers is well known and these guys are legit they don't put out affiliates spam.
They're also owned by Stripe which helps, since they don't really need the money that comes with being affiliate spam.
I was trying to be more diplomatic, but I totally agree :-)