I was trying to be more diplomatic, but I totally agree :-)

I was a little confused what they called an "indie hacker" and how they dedicated an entire website to such people. It's not conflating "hacker" with "startup founder". It's defining "indie" as "small startup founder" and "hacker" as "person who works in the software industry".

As the exact target audience, it's kind of neat to me.

Indie hackers is well known and these guys are legit they don't put out affiliates spam.