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Is the split screen device market a new upcoming segment or is it supposed to be replacing an existing one? I've never thought that I need two iPhones or two iPads connected to one another in a book like fashion like this. Who's the market demographic for this type of product?

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The only way it makes sense to me is this:

Apple designed the iPhone to be a pocketable one-handed companion device to a real computer.

People started using them as their only computer. The changed the design parameters enough that it made sense to offer a less pocketable device with a much larger screen.

The thesis is: maybe that market can be segmented even further, by adding an even less pocketable segment with even more screen space.

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