Loading this article involves my browser making 141 separate requests, downloading a total of 6.9mb of data. Based on the numbers given the article, that's more than eight hours worth of tennis scores.
I appreciate this may come across as hypocritical, and you're more than welcome to think that. But I don't think that changes the analysis of my article, being that Google are telling everyone else to optimize their sites because it makes a better web, or you'll be penalized (https://www.sitecenter.com/insights/141-google-introduces-pe...), and then on the other hand they have over 100k staff and haven't optimized their own results.