How do you transfer the data? rsync through external network is too slow.
The most convenient way would be to mount physical drive on one of database server and copy things directly. But that would require cage access, which I assume not many employees have.
It would have to be code rarely seen by others, e.g. Apache's mod_rewrite.
"Thousands of random users' data has been downloaded from Facebook and published on Wikileaks" would be enough for a good media scare story.
I think he'll be losing some of his libertarian fans if he publishes information of people who simply want to be more free.
I understand that in some cases redacting names weakens the impact of the leak and its political statement. However, releasing the name of some random informant working on the ground in Iraq has no substantial effect on the impact of the whole leak, but can have an enormous effect on that person's life, especially if he's killed.