A principle response was the fundamentalist movement, back to fundamentals, especially of religion, and against science and technology, most especially evolution. See the Fundamentalist-Modernist Controversy:
https://en.wikipedia.org/wiki/Fundamentalist–Modernist_contr...
Suddenly human capital was more valuable.
There were risks of which people would not have been aware, or would have been only loosely aware: asteroid impacts, gamma ray bursts, supervolcanoes.
The main difference today is that our major existential threats are now endogenous rather than exogenous. We've made them ourselves.
This more so than even epidemic disease, a consequence of dense urbanisation, poor hygiene, lack of a theory of disease, and widespread and distant commerce. Ancient civilisations, from Rome onward (and before) co-evolved with their major epidemics. I cannot recommend Kyle Harper's The Fate of Rome highly enough in this regard.
Actually, in 1966 it was just the perspective of being killed by blasts or poisoned by radioactive fallout.
The popularization of the idea of nuclear winter came later, late 70s / early 80s I believe.
Ahh, 1983, here we go: https://en.wikipedia.org/wiki/Nuclear_winter
Google Ngram for "nuclear winter" shows awareness exploding in the 1980s: https://books.google.com/ngrams/graph?content=nuclear+winter...
The landmark paper was Turco, Toon, Ackerman, Pollack, and Sagan ("TTAPS"), "Nuclear Winter: Global Consequences of Multiple Nuclear Explosions" (1983):
https://doi.org/10.1126%2Fscience.222.4630.1283
While there was some prior work, dating to the 1950s, there was effectively no public awareness.
“…every, nearly every porch, every porch that I’d look at had–would have a casket box a sittin’ on it. And men a diggin’ graves just as hard as they could and the mines had to shut down there wasn’t a nary a man, there wasn’t a, there wasn’t a mine arunnin’ a lump of coal or runnin’ no work. Stayed that away for about six weeks.”[1]
On another note, the Spanish flu is responsible for Americans' shift from 'parlor' to 'living room'[2]
[1] https://www.appalachianhistory.net/2017/10/great-pandemic-of...
[2]https://blogsurabhi.wordpress.com/2013/03/09/what-is-the-ori...
Today we might also feel that we're at the very front of modern life and reaping the benefits of modern knowledge and tech. However, even our great county of Los Angeles has been taken over by a new mosquito that is hurting our quality of life:
https://www.glacvcd.org/vector-information/mosquitoes/invasi...
https://abc7.com/health/ankle-biter-mosquitoes-more-common-i...
As far as I'm aware, we have no practical solution for this new problem.
"People are most afraid of the greatest perceived danger" seems entirely expected. It would be interesting if it weren't so.
Of course they were. Would the alternative be to worry about something else that is less of a threat or they don't know about?
He didn't really explain why or much about it, but another was concerned about large ugly areas of the country sectioned off for recreation.