Yes, but how far would a bus drive without a driver?
Yes, but how far would a bus drive without a driver?
Calling a CEO a 'glorified bus driver' is an attempt at playing down the importance of bus drivers and CEOs at the same time when in fact in both professions the responsibilities are substantial and the price for fuck-ups is immense.
Buses and companies do not drive themselves and if there is nobody or a bad choice at the wheel the corporations, their shareholders, the buses and the passengers will suffer.
A bus driver doesn't decide where to drive. You don't want to have a CEO who doesn't decide what the goals of the company are.
Then, a CEO does not decde 'what the goals of the company are', that's something that will be decided usually in close cooperation with other managers.
CEOs that act as dictators usually do not last very long, typically they'll be the ones to maintain relationships with the outside world at the highest level but that's not reason enough think that they and they alone make the decisions as to what the goals of the company are. A CEO tries to get his people 'on board' with respect to the decision that are being made, and if as a CEO you do not do that you will either find yourself between jobs or you'll face a walk-out of your managers. In many cases the 'goals of the company' are codified either in a mission statement, in the articles of incorporation or in a separate agreement between the major shareholders of the company.
In a company where the CEO is also the largest stockholder it may well be the case that the CEO dictates what the 'goals of the company are', but in that case it is probably better to speak of him or her as the 'owner' of the company in that context rather than the CEO.
CEOs carry out the corporate vision, they do not define it by themselves.
We're writing this in a thread about Apple, and in the case of Apple it is probably right to say that Steve Jobs is the man with the vision who indeed does set the goals of his company but just as he receives only $1 in compensation for his work (he has substantial stock so that is where his real compensation is) he is something of a rarity in CEO land.
Really, the autonomy of CEOs is vastly overestimated here and I think that it is in part people like Steve Jobs that re-enforce that myth, but typically the CEO is not the person that decides like some kind of dictator how a company is run.
They do carry final responsibility but that's another story.
Please make a distinction between CEO/owners and CEO/minor shareholders, the difference is huge in this respect.
But it took them quite a while to fire Darl McBride, didn't it?
I think there's little doubt that Jobs is the top salesman of Apple.
Or is that supposed to be 'into'?
Non native English writer here, this one is subtle enough that I don't know if 'in to' is permitted or forbidden.
9.7 Million hits for 'in to the lake' and 23 Million or 'into the lake', if it is an error it seems to be at least a fairly common one.
I guess we've squeezed the life out of this one.