I also recommend checking out https://wiki.ubuntu.com/PbuilderHowto - pbuilder is "the" way to build packages, which I unfortunately discovered very late.
System packages just aren't what web savvy developers grew up on and the documentation feels out of step. But the capabilities and tools around system packages are awesome.
I might take a go a writing a simple guide, but I'd be more than happy to see other people have a go that know more than I do. Let me know if this sounds of interest.
It's also guilty of being unattractive to the developers I'd love to see use it. The site says "Recent News: Dec 26th, 2009" and then concentrates on a NOTE TO SLACKWARE 8.0 USERS.
Showing the hello world of checkinstall would be much better imho, and it's what developers from the web world expect.