As a reader, there's a real difference between deciding to upvote the original title (an observer's description of an inherently deceptive project) versus casting a vote on what it's been changed to (a brand name used to promote that project). I would absolutely upvote an article critical of The Spinner - while at the same time, I'd downvote a promotional submission.
OP did not intend to advertise The Spinner, they intended to expose it as a deceptive project without linking to third-party press coverage. The submission title absolutely matters.
If this changes your mind, please go with the original again.