"Elliot Shefler" (some publications put his name in quotes) is a co-founder, but he does not want to appear in photos and online profiles himself. He is Turkish-Jewish and spent most of his life working in ad-tech and online gambling. He claims his algorithms were developed by an agency with links to the Israeli military (this is repurposed military/PSYOP technology?). His whereabouts are unknown, circling between Germany, London, and LA.
In 2018 the price was 29$, now its 49$. Elliot claims $5.1 million revenue for 2018. Most customers are men, most customers want to initiate sex with a target. Nobody follows up to complain if it wasn't successful, since they are very much part of the conspiracy to manipulate. Elliot plans to share information with bigger advertisers: "A woman who wants a target to propose to her, would be in great proximity to a person that is in the market for an engagement ring".
This service is illegal in Europe, due to data protection and anti-tracking laws. The site has about 10 employees and one British company who works the contracts with bigger companies.
> “The value is in retention, not in the acquisition,” he said.
> He related a story about one insurance company he was commissioned work on, where he would target the insurance agents at the company to “brainwash and manipulate” them and change the perception of the company itself with the goal of retaining those agents.
> “We planned a similar campaign with a big pharmaceutical company that was targeting doctors (not patients—doctors) with articles about the benefits of a certain medicine.”
> ... if he feels the same targeting tools he leverages for The Spinner could be vulnerable to possible misuse, his response was matter-of-fact:
> “I would prefer using the word “effective” instead of ‘vulnerable.’ The answer is: highly effective.”
Very, very shady.