If it's "arrogant" to think that a startup could be anyone's top choice, then startups would never be able to attract any good talent.
It's not arrogant. It's simply creating a process where you can filter out for folks who are truly excited to build what you're building and believe in the potential future impact. It might also turn out to be a big payday, or not.
Not everyone is simply chasing that 400k TC every year. If you lie about your excitement, a panel of folks who have went through the same process will easily sniff it out.