It's not that complicated. Drive one and you will see that they are pretty different from any other car in a number of ways.
I drove one for a couple days. It is a nice experience but a very early product that is far from perfect and the finish was what I would have expected for a cheap Toyota.
Because that seems to be the consensus among us owners who give test drives during Tesla meetups. Also add neighbors to the mix who ask about the cars.
I now referred 6 people this way. Not once in 34 years have I had given test drives in my previous (mostly german) cars or other people become curious enough to knock on my door.
Surely, there's something interesting going on here isn't there?