Companies exploit this for profit in many unethical ways. For instance Apple didn't voluntarily print new marketing material for the EU they advertised a one year warranty illegally instead to upsell Apple Care and went to court multiple times for it. Steam had to be sued to provide refunds. Google had to be sued to refund $75 million in funds they claimed they were returning because of fraud.

Business as usual is basically a dark pattern - do whatever they want because it will take years if ever for anyone to challenge them meanwhile there is zero oversight.

https://apple.slashdot.org/story/12/04/02/123207/apple-is-fo...

https://variety.com/2018/gaming/news/valve-australia-fine-12...

https://www.wsj.com/articles/google-to-refund-advertisers-af...

Please. They're accountable to their one billion plus customers who depend on them to keep as much riff raff as possible out of the app store. They're likewise accountable to the developers who created this market.

Apple's process is imperfect. They certainly raise a lot of false negatives. The requirements are sometimes onerous and nebulous. However, the alternative is knowingly peddling hot garbage and harming their customers, partners, third-party developers, and thus, their own business.