Google should do dating based on people's every day searches...

"Hey, we know you're both single, or at least looking for other partners. You're literally the only two people on earth that share this fascination, everyone else thinks it's weird and creepy. You should chat. Based on the personality profiles we've created for you both based on your search history, we think you'd make an amazing couple."

That could totally disrupt dating, it would be organic in a way that could actually work for relationship longevity and it would be based on things people are actually interested in rather than what they think they should present as being interested in to signal mates. It has the potential to be far more real than dating sites.