It offers "Bose Active Noise Reduction Technology" in wireless earbuds, when even Bose doesn't offer noise cancellation in wireless earbuds -- or anybody else as far as I can tell.
(AirPods, Bose SoundSport, Jabra Elite -- none do noise cancellation. Bose offers the larger QuietControl 30 buds [1], but the tech is still in a bulky "headband" connected by short wires.)
So... is "noise reduction" different from, or weaker than, the "noise cancelling" which Bose products already provide?
Or is Amazon actually somehow producing/licensing a product better than anything Bose itself sells, and for only half the price?
Something isn't adding up here... but I want it to be true, because I've been wanting a pair of genuine wireless noise-cancelling earbuds for so long now!
[1] https://www.bose.com/en_us/products/headphones/earphones/qui...