$10k per room of kids is probably a low cost of customer acquisition for a potential lifetime addiction.
This claim is pretty strongly refuted by all available evidence, given that (before vaping), tobacco use among teenagers had been in a consistent decline for decades, without a corresponding consistent increase in marijuana or heroin use among teenagers.
As someone who used to work in drug policy during this exact time period and has a very strong grasp of the facts on the matter, I can assure you that your speculation is entirely without merit. Teen tobacco use decreased. It didn't pawn off those would-be tobacco users onto other drugs, as if drugs were some fully fungible entity in teenagers' minds. Teen tobacco use decreased, full-stop.