- Find thing that gets traction and growth.
- Demand more growth than the thing you do well is providing.
- Focus not on the thing you do well....
Seems to happen time and again. I always think of the story on HN about the guy who bought back his startup from the VCs for $1 after it "failed" and he went and ran it without the same expectations, and it is doing just fine.
There are maybe just some good ideas out there that aren't meant to be unicorns, but are productive none the less but they get buried in other expectations.