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Neuralink mentioned they are looking at advertisements as well. https://www.youtube.com/watch?v=r-vbh3t7WVI (its somewhere at the end where they answer questions)

We said we were not looking at ads and that ads would never be a part of a business model for people with access to our SDK.

This misrepresents their position - which was that they were patient-first and would NOT be using advertising.