Their front page seems weirdly aggro towards two of their largest potential markets, eco-minded people and surfers.
Cool. I'll just stick to the brands that cater to me, a simple one dimensional surfer bro then.
Everyone has these by the way.
https://www.vissla.com/shop/eco-lastics/
https://www.volcom.com/products/deadly-stones-20
https://www.quiksilver.com/repreve-boardshorts-collection/
Billabong is claiming all their new boardshorts are recycled: https://www.billabong.com/mens-boardshorts/.