I regularly get downvoted for pointing out that Saint Bill the Philanthropist refuses to acknowledge all the shitty behavior and the damage he left behind to earn him that fortune in the first place.
[0]: https://www.nytimes.com/2015/01/25/world/africa/mosquito-net...
[1]: https://nancyebailey.com/2018/07/04/gatess-blunders-destroy-...
[2]: https://www.philanthropydaily.com/gates-philanthropy-failure...
[3]: https://www.learningsuccessblog.com/blog/dyscalculia/common-...
Melinda talked about how they were told by the women in small African villages not to bring condoms, that the women wanted birth control in the form for Depro-Prevara shots. Condoms have the stigma of AIDS prevention and so a wife that wants her mate to use a condom is seen as suggesting that he has been unfaithful and is infected.
Competing fairly is IMHO nice, but I don't believe that's your number one concern when you're trying to get things off the ground and survive. We look at all the successful companies and nitpick on questionable things they did in they early days (or current days for that matter). We overlook that no successful company got where it is without actually aggressively pursuing their goals. Nobody hears about the companies that compete "fairly".
There is no way to 'grab the brass ring' by reading or watching this type of documentary. Understand it for what it is. It's entertainment pure and simple.
To your point 'shitty behavior' absolutely true. The amount of anxiety and aggravation that OS and some of those business practices caused is rarely talked about. In this case making money was tied to having a bad product in part not a good product that people loved. The entire eco system was dependent on convincing users they didn't know enough and needed help to get it to actually continue functioning.