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Yes, and similarly for Apple’s insistence that you not use “the” with iPhone. (Which Nintendo also did for the Wii.)

And on the contrary, it was rumored that Microsoft named Xbox One so that people would start calling it "the One." To my knowledge, this never worked, but instead "xbone" stuck better.

I've noticed this, bht ahve never been sure why. Maybe some marketing guy can offer insight here? I don't see this making a huge difference. It seems as though they want it referred to as a proper noun? I guess maybe it increases significance or something?

Foreigners, does Apple do this in other languages, too?

They've tried it in France but it didn't work at all and was joked upon (among other things). They now use a pronoun in marketing materials. Weirdly enough, they insist on using 'iPhone' as a proper noun in Canadian French.

Oh wow, they tried that in French, a language that more strongly demands attaching "the" (le/la) to everything?

Btw, there was an interesting case where the inclusion of "the" in the French version caused conflict:

https://en.wikipedia.org/wiki/United_Nations_Security_Counci...

(And I think you mean a definite article rather than a pronoun?)

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