Similarly, Yahoo insists on being called "Yahoo!" in their branding guidelines, but it just makes the writer look like an idiot. There's no reason you have to stick to the chosen name of a corporation if the chosen name is cutesy and dumb. :-)
Foreigners, does Apple do this in other languages, too?
Btw, there was an interesting case where the inclusion of "the" in the French version caused conflict:
https://en.wikipedia.org/wiki/United_Nations_Security_Counci...
(And I think you mean a definite article rather than a pronoun?)