The President of VW USA gave an interview recently stating the reason why we aren't getting the 3. One segment sells 60,000 cars the other sells 5 million. I think the ID.3 could sell great here and capture a lot more consumers than the typical market segment. Oh well.
There was some marketing language on their site a month or so back about the new jetta being 'blend of US and german' or something like that.
I as a mk6 jetta owner personally think it looks like a ford, and thus hate it- not that I hate fords, but if I wanted a ford I'd buy a ford. My VW is supposed to be minimalist and understated, not in your face BAM nacho cheese cascade hops double IPA and quadruple Decker cheeseburger.
Kind of reminds me of beige box apple back in the day going after the business market, or anyone else selling losing differentiation to go after market share..
We'll know they're really committed when they stop making gas/diesel cars (which they've said they're planning to do eventually).
https://www.edmunds.com/car-buying/where-does-the-car-dealer... "So where does the majority of a dealership's profit come from? It's not from car sales, at least not directly. It's from the service and parts department, which accounts for the other 49.6% of the dealership's gross profits, according to NADA."