Volkswagen unveils the ID.3, its first affordable long-range electric car
theverge.com
theverge.com
If you want the version with a larger battery, there is no firm ship date, but it is expected in 2021.
What I find somewhat amusing is that for the past months we've been bombarded by a huge marketing campaign advertising a car that doesn't exist :-)
The President of VW USA gave an interview recently stating the reason why we aren't getting the 3. One segment sells 60,000 cars the other sells 5 million. I think the ID.3 could sell great here and capture a lot more consumers than the typical market segment. Oh well.
There was some marketing language on their site a month or so back about the new jetta being 'blend of US and german' or something like that.
I as a mk6 jetta owner personally think it looks like a ford, and thus hate it- not that I hate fords, but if I wanted a ford I'd buy a ford. My VW is supposed to be minimalist and understated, not in your face BAM nacho cheese cascade hops double IPA and quadruple Decker cheeseburger.
Kind of reminds me of beige box apple back in the day going after the business market, or anyone else selling losing differentiation to go after market share..
We'll know they're really committed when they stop making gas/diesel cars (which they've said they're planning to do eventually).
https://www.edmunds.com/car-buying/where-does-the-car-dealer... "So where does the majority of a dealership's profit come from? It's not from car sales, at least not directly. It's from the service and parts department, which accounts for the other 49.6% of the dealership's gross profits, according to NADA."
Perhaps they are trying to gauge the likely success of the car before some final production decisions are made.
You do have to wonder how Tesla is going to survive the first surge of practical mass-market electric cars. They definitely are riding some sort of tiger while trying to build out marketshare, technology, infrastructure.
My money is on Toyota but would be thrilled to be wrong.
It has been said -- many times -- that the actual major advantage of Tesla cars is that they get better over time by virtue of their software update process. While many many of the big players (VW, Toyota, Honda, etc.) are going to match specs when it comes to battery range and whatnot, I haven't seen any indications that any of them intend to follow suit with the software.
My 2 year old Toyota already feels like it is locked in the stone age when it comes to the software and features.
I'm hoping for the opposite, a return to basics, reliability and separation of concerns, not 3 billion lines of code running every single part of the car with a transistor - sure electric engines need some fundamental low level software and computer, and you can argue it's more fundamental to the engine than modern ICE computers.. but the whole infotainment center hub network bullshit, I'd really rather not have it all tied together, give me the machine, and independently some electrics like windows, mirrors, radio... if there must be a media center, at least make it separate from the computer that makes the car operate.
... and if you hadn't guessed, i'm obviously not an autopilot/selfdriving proponent so I don't care about that argument for integration.
In a the world of music equipment (synths in particular), it went like this:
--70s: twisty knobs and flicky switches.
--80s: We got CPU's now! Forget knobs, we got button arrays now.
--90s: We got LCDs now! Forget buttons, here's one rotary control and menus on menus.
--00s: If you pay us a lot, your menus will be on a touchscreen! Neat? No?
.....No?
:(
--10's: twisty knobs and flicky switches.
Walk into Guitar Center synth section, it's all about spaceship-kind of controls (one physical component for one parameter, and tons of blinkenlights).
It turned out (suprise!) that all those menu-driven controls are cheaper and easier to make, but were not what the users needed nor enjoyed.
These days, it's all about the analog equipment having digital control with a physical, tactile user interface (and no menus except for some niche parameters).
It really looks like cars are following the same path.
Re-patching your dash while you're driving is probably taking the metaphor a bit too far, though.
[0] https://thenewswheel.com/mazda-eliminates-touch-screens/
I am no EV fanboy, but this one looks like a practical second car fit for simple short-range missions
In case you were wondering, you opt-in to the updates from Tesla and can totally disable all connectivity if you so choose.
Virtually no one does this, because the upgrades are extremely valuable to Tesla owners and make the car accelerate quicker, brake faster, safer (constantly improving things like AEB and lane departure warning), longer range, more comfortable (suspension upgrades), and better in many other ways from minor usability tweaks (position of the phone icon in the launcher) to major functional upgrades.
OTA updates are also the only responsible way to deliver autonomous functionality.
It’s a huge asset and differentiator for Tesla. That’s not to say it won’t have detractors. E.g. Some people prefer driving stick.
Indications:
- Some advertising of the UI and the augmented reality displays: https://www.youtube.com/watch?v=IPjvgXWA78E
- Platform plans: https://arstechnica.com/cars/2019/09/volkswagen-audi-porsche...
- Associations: https://www.automotivelinux.org/announcements/2019/04/08/vol...
1. They're way ahead of everyone else in terms of energy efficiency. Compare a Model S or X to the Jaguar iPace or Audi e-tron - the Tesla gets 30-50% more range out of the same size battery. That's a big gap.
2. Super chargers - other manufacturers have to rely on really spotty networks of third-party charging stations that are unreliable, and add friction for their customers (have to have the right card and the right connector, etc.). Teslas super chargers are in all the right places, are stupid easy to use, and always work.
3. Tesla actually wants to sell EVs. The other manufacturers are hamstrung with their legacy product groups. They're just dipping their toes in the water trying to figure out how to make the transition without 'Osborning' themselves, or doing the minimum to satisfy California regulations. Tesla is all-in and innovating at a much faster pace.
Tesla will be fine as a niche manufacturer. Jaguar's been around for a long time and they've always been a low volume manufacturer. Tesla can be the same.
> 1. They're way ahead of everyone else in terms of energy efficiency.
The Hyundai Kona, Kia Niro EV, and the Kia Soul EV all achieve good range at a lower price point than Tesla offers.
> 2. Super chargers - other manufacturers have to rely on really spotty networks of third-party charging stations that are unreliable
Ionity in Europe is a joint venture between many manufacturers. Hyundai just recently joined: https://www.cnet.com/roadshow/news/hyundai-kia-ionity-electr...
Electrify America, EVgo, and ChargePoint now have roaming agreements which simplify charging for their users and makes the separate CCS networks act more like one large CCS network: https://www.cnet.com/roadshow/news/evgo-electrify-america-ch...
Mercedes in Europe has agreements with the European charging networks to allow all charging billing to be done through the owner's Mercedes Me account.
At this point it would be much better if Tesla switched their chargers and cars to CCS instead of persisting with a proprietary plug. If Tesla is interested in promoting EV usage (which they claim is their mission) then they will also allow all EVs to charge at their chargers, just like Teslas can charge at CCS chargers today.
> 3. Tesla actually wants to sell EVs.
Volkswagen has invested more money into EVs than anyone: https://www.reuters.com/article/us-volkswagen-electric-insig...
What holds me back is more a unknown / bad record of reliability with tesla and a lack of charging infrastructure in apartments for me.
Could they? So why don't they? The 35k Model 3 didn't go too well. Why will this Model 1 do better for Tesla?
It's difficult to target multiple segments simultaneously. You need the scale of a company like Volkswagen to do it successfully. Tesla is headed for a decision point on the kind of car company they want to be. They'll probably choose to stay low volume:
https://www.thedrive.com/tech/29960/teslas-hero-cycle-leads-...
Technologically I would see the model 1 being mostly the same platform as the model 3 with a cabin expressly designed for cheapness everywhere. So standard handles, standard ac, a 2 din stereo, everything plastic, only mirrors and cloth and no power seats. Kind of like the iphone xr with aluminum and an LCD. Make a platform variation is not that difficult.
That would make it bridge the gap and probably beat the kona price wise
So it's too difficult for Tesla to deliver. You agree with me: Hyundai's got Tesla beat on range at the price point.
> That would make it bridge the gap and probably beat the kona price wise
"Probably" is not a practical reality. The car you're talking about doesn't exist. The Kona EV, the Niro EV, and the Soul EV do exist. Hyundai is ahead here.
Battery prices and range are on track to improve for the foreseeable future and most other manufacturers are basically preparing to massively increase production of the dozens of EVs they announced in the next few years. There are very few manufacturers left that are not fully committed to EVs at this point. Toyota, Mazda, BMW, Fiat, and a few others basically.
BMW already is signalling they expect issues with market share, growth, profit etc. and just appointed a new CEO to fix this. In other words, they are late to this game, they know it, and are now acting to fix this. I know less about Toyota but they seem to be very stubbornly ignoring battery EVs so far. IMHO that signals long term trouble for them as well. Unless they find a way to catch up in a hurry. Either way, they are late and the rest of the industry is not waiting for them. IMHO Nissan and Honda, are in much better shape.
For most manufacturers the key game the next ten years is going to be securing availability of low cost batteries with decent range while balancing that cost with the absolute massive cost of dismantling their legacy manufacturing and supply industry. I expect layoffs directly related to that in Germany may affect tens of thousands or possibly hundreds of thousands of jobs across the thousands of companies that make up the car industry and their suppliers over the next decade. BMW just announced layoffs for 6000 in Germany. My guess is that won't be the last time.
Tesla is where they are in the market right now because they decided years ago to produce battery packs in house and recently to also start producing their own battery cells. That gives them a cost and technical advantage. They have no legacy business and every penny that comes in is invested in more production capacity, lowering cost, and improving technology.
VW is investing tens of billions to catch up in the next few years. IMHO this is exactly the right thing to do for them and I think Dieselgate helped speed up the decision making. The ID.3 is an important milestone for them and when they start shipping this in volume in a few years, it will no doubt affect the rest of the industry. They are already talking about Id.4 and my guess is they are not stopping there. I think there's a good chance they might wipe out or flat out absorb a few of their competitors in the process. BMW for example. Meanwhile Tesla has at least five years and probably closer to ten years where they are basically enjoying volume and cost advantages essentially unchallenged. I'd be surprised if they don't establish themselves as one of the top car manufacturers during that time.
Daimler, a company with similar clientelle, is moving even more slowly. At least they announced the EQC SUV, an EQV van, the EQ sedan. Which are of course all vapour yet. We'll see how good they are when they do arrive. Daimler does have have the truck division to keep them afloat and a two seat supermini, the Smart electric drive, which barely qualifies as a car.
Audi did the same thing. I think they do it for the green image, not sales.
I'm thrilled with my Focus EV (cause Model3 wasn't available when I bought it). I have a basket of features I'd like on my next EV that I don't have now, but it's way better than waiting for the "best" to show up.
There was a looong wait for those to start shipping too.
Maybe they want to make buyers hesitate on buying a Tesla Model 3 right now and wait until next year.
If you assume cars will sooner or later go electric, automakers would feel they need to capture part of that market to survive. The article says VW is making a "multibillion-dollar push", so it seems likely that's their strategy.
So if all they get out of these ads is to put people into a holding pattern until 2020 to decide on VW or Tesla, that combats the threat of Tesla dominance, which in and of itself could be worth what VW spends on ads.
Few companies seem to bother coordinating model years with calendar years. I agree about the lead time, however.
Perfectly normal, factories for EVs have to be built from ground up or adapted. This takes time. In the meantime, why not win hearts and minds?
And unlike VW and Tesla, Nissan has the production capacity...
I don't understand why big touch screens in cars are seen as a step forward. To me, they raise safety issues, and they lack the elegant and simple ergonomics of earlier cars. By definition, you have to look at a touch screen to use it. In older cars, you might have to glance at the speedometer, and you can do that without even moving your neck.
The huge screen is the number 1 reason I would not buy a Tesla.
I wear these mitts in the winter: https://www.blackdiamondequipment.com/en_CA/mens-gloves/merc...
Operating a car with touch buttons is just stupid, I can't feel any "haptic" from those and some of them won't even register anything. Getting gloves off and looking at some screen while driving isn't safe.
You have to switch multiple screens to do what you want. That's no good, it's only perhaps ok for things you should never do while driving.
So in your case it wouldn't matter whether there is a touchscreen or not, because you admit to not using it.
There's no reason a car can't have physical buttons and voice control
Cost and complexity - dials are way harder to do than a touchscreen.
The touchscreen requires a (small, embedded) PC. The dials can even be done analog or with the cheapest of microcontrollers.
The touchscreen trend is due to misguided minimalism which puts all the functionality in one piece of hardware.
There is one physical button I still want and that’s for the windshield wipers. The car wash triggers them (maybe a GPS fence around car washes to disable?? One which is only enabled when the local weather says it isn’t currently raining) and the non-touch free car washes will damage them if they’re operating. So, I keep the wipers on manual.
The joy of a Tesla is that my idea for “car wash geo fence to disable wipers when not raining” - could be in the next software version.
Better than hoping you geocoded every car wash on the planet.
I would love for an electric car to have 3 dials for climate control, PLUS a moderate sized screen for navigation/music/etc
The lack of a dashboard (in the line of sight) is the reason I did not buy a model 3.
I actually like the large display in portrait mode in the model S. I do not like the UI though. You fiddle with controls to the side and down while driving. I cannot imagine the design came from people driving a moving vehicle.
The giant horizontal display in the model 3 is difficult too. The near part of the screen is for speed and other status. So for controls you will be fiddling WAY off to the side.
Maybe with competition all the cars will improve.
The whole point of Tesla's infotainment is to not be touching or changing anything while driving, its all configured based on who unlocked the car.
This is an unfortunate decision. Charging EVs is a collective-action problem. Selling cars that have at least double the charging time at capable public chargers contributes to that collective-action problem. VW could have set a relatively quick lower boundary on charging speed, perhaps by raising the price of the higher-version models to subsidize the price of a 100kW base model.
The problem is worse for this class of car, which is billed as long-range and thus is more likely to have the car's occupants (and other queued cars) waiting for a mid-journey charge to complete, versus a short-range car where owners are more likely to charge overnight or during a work shift.
That said, I do understand that the total cost of ownership does catch up if you keep the car long enough. I would just love to see something in the 20s, or even lower. (Further, I'm very sympathetic to the argument that reduced carbon is more important than my personal financial expense.)
[edit]
Thanks for all the clarification. I had no idea about VAT.
Top speed is 99mph, 0-60 is unannounced.
The higher priced versions can charge up to 100kW. But frankly, the base model specs seem abysmal?
Anybody looking for a mid-range Golf/ID.3 type car (excluding top models like GTI/R/etc.) cares very little about 0-100Km/h times. In the same vein they also didn't announce the Nürburgring lap times.
Edit. Also based on the numbers Tesla publishes for the same car the difference between WLTP and EPA is less that 7%. Is it expected that in some cases it varies up to 15%?
Given that you obviously know the numbers your extrapolation, while it may turn out to be true, seems more bad faith than reasonable assumption at this point.
Some shorter range cars (e.g. BMW i3) have larger drops (19%).
I just found a spreadsheet on Reddit which shows the average for all cars OP could find is a drop of 11.5%
https://docs.google.com/spreadsheets/d/1BvlOf89ebiT0n16ma1V2...
30k EUR - 19% VAT = ~$27,750 USD, or $135 per WLTP mile.
SR+ is $38,990 with a range of 254, or $153 per WLTP mile.
Of course range per dollar is a funny metric because it’s like saying it’s the only thing you are paying for.
The specs don't match up to a Model 3, but it's a much cheaper car. If they were the same price, I'd understand your distaste.
Indeed the cheapest Model 3 that I could find in France costs 42,600 EUR. If the Volkswagen ID.3 comes in somewhere between 26,000 EUR and 30,000 EUR, it will indeed be quite a bit cheaper.
- 35K$ is actually 39K$, excluding the off the menu version. You can't buy a Model 3 without Autopilot anymore, even though I don't care about Autopilot. And I'm not even sure you can buy the "off the menu" version of the Model 3 in France. So the base price is 39K$ which is 35.4K€.
- You add the Trump tariffs, eg 10%. Model 3 is now 38.9K€.
- In France (Europe ?) all prices are after VAT, which are again 20%. Model 3 is now 46.7K€.
- Tesla adds a couple grands to the price to move the car overseas. The least expensive price available in France is 48 600 €.
- They pre-deduce the French carbon bonus (6K€) so they can say they sell the Model 3 at 42 600 €, which is a lie.
In France the median price for new cars is around 27K€. In my opinion there is clearly room for electric vehicles priced between 27K€ (median) and 48.6K€ (Model 3 before carbon bonus).
After being very disappointed with the Model 3 French pricing, I'm currently interested in the Nissan Leaf. I will now also follow what Volkswagen is doing with the ID.3.
I was under the impression this tariff existed because of the trade wars. The bad news is that it is less likely to be removed once Trump is out of office :-(
[1] https://www.aei.org/publication/the-anti-consumer-25-chicken...
This is before the US federal tax credit, so you'll get some money back.
The other pillar is used car sales. I'll never understand why car makers built a sales network fundamentally incented to NOT sell their product.
The Zoe is surely an electric car for the masses and is the best selling electric car in Europe measured over the period 2010 to 2017. And you can get one for about EU 25 000, at least in the UK. See https://www.exchangeandmart.co.uk/new-cars/renault/zoe/renau... and https://en.wikipedia.org/wiki/Plug-in_electric_vehicles_in_E...
As far as most of the US is concerned it really is just Tesla to compare with for EV sales. (GM's Bolt maybe the only other footnote to that.)
[1] At one point Ghosn even tried to rebrand most of Nissan America's (gas guzzling, oversized) vehicles directly to Datsun in a strategy to make them easier to sell off/kill once EVs actually catch on in the US. No idea if that sort of plan still exists at Nissan Group post-Ghosn.
The reason why they sold quite a few number of cars is because they were the only ones in the market within their price range.
Why are they terrible? Mandatory battery rental, low range, expensive when compared to their ICE counterparts and no active cooling of their batteries which made them degrade a lot over a short time.
Those electric offerings were just some lazy attempts of expanding their product range to electric and they weren't true attempts to make a good electric product.
You can buy the batteries these days:
https://www.electrive.com/2019/07/01/new-battery-old-price-u...
VW is trying to "position" their car as the default electric car, or at least, the only viable alternative to Tesla.
If you don't set your own position, then your competitors will set your position for you. Now it's up to Tesla (or whoever else) to re-position VW, without looking nasty doing it. "The ID.3 is good choice if you can't afford the extra $3k for a Tesla. But only a Tesla has all the features you need, and will keep your family alive in an impact". You don't say "Tesla good, ID.3 bad". This makes you sound nasty. You say "ID.3 good if <scenario that doesn't apply to customers>, but Tesla better if <scenario that applies to customers>"
It's all marketing nonsense at this point until the car exists.
Cost of gas and electricity are based, if I understand correctly, on German prices.
That different cars retain value differently isn't intrinsically a problem, however assuming a high resale value for an unknown car feels like stacking the deck. To be fair, the author does give a justification for this difference, it's up to you if you agree with it.
* https://www.grammarphobia.com/blog/2010/05/how-much-is-a-few...
* https://fullycharged.show/blog/surprisingly-positive-news-on...
I would guess the mechanical components, motors etc will potentially be more reliable than ICE
But I worry about the batteries, if my laptop is anything to go by it seems like they will eventually die and will be expensive to replace
Batteries are a worry. Price has come down, but used electric cars are very cheap compared to the ICE cars because of this very reason. Until the market figures out how to replace the batteries at scale, and then buyers figure out how to account for the battery this will not change.
Also EV's tend to have rebates and tax write offs that reduce their actual purchase price significantly. Which probably also depresses resale prices.
My car cost ~$20k new, and I could sell it for $3-5k, so I'm already ahead if I sold and bought another $10k car today.
Buying a new car only really makes sense if you're really interested in cutting edge technology or are very particular in the options you want. You can't really get a reasonable electric car used, so new is going to be your best bet there. However, you will pay more than if you buy a quality used car.
The $34,000 figure (2019) is the average for all new consumer passenger vehicles, including SUVs, trucks (eg F-150), luxury, etc.
A typical mass market vehicle will more often be in the $22,000 to $26,000 range. From a Honda Civic around $19k, to high volume trucks around $26k-$32k (all base model prices). The Ford Explorer is one of the only vehicles on the top 20 best selling list where the base model well exceeds $30,000; it starts at $36k, versus the F-150 that starts at $28k.
Identify your reasons for that and ask yourself if they're representative of how "the masses" tend to think about their purchases.
(the average used car price in the US is over $20k)
Dacia prices start at 8k, and their cars are decent, but they are comparatively old tech. It means they won't get the latest advances regarding fuel economy and the low price is partly offset by higher fuel costs.
All in all, expect to pay around 15k for a no-thrills new car.
Obviously, used cars are cheaper but that's apple to oranges comparison. We don't know how much the ID.3 will cost used, so it's pointless.
[0]: https://europe.autonews.com/automakers/germany-offer-higher-... [1]: https://conplore.com/news-posts/diesel-dominiert-mehr-als-zw...
You simply check what range you have with a full charge and compare with the advertised range or the range you had when you bought it new for your typical commute.
The Tesla Model S has spoked aluminum rims in black. For some reason, nobody customizes them.
EV's mean a total rethinking of just about everything automotive.
This is something I can buy.
I'd be willing to settle for the smaller battery as long as charging it was at the same higher rate. Sure, charging sessions are more frequent during long trips, but if you're charging a smaller battery at the same rate then the charging sessions are shorter. So it seems like they're just trying to get more money out of you by limiting the charging rate of the low-end cars.
If they implement the longer range by adding more cells (which I assume they do), then that's your technical reason.
Of course, could also just be a way to get more money...
Or do most manufactures/models have battery cooling systems?
This was last true in 2016, when you could add a dual-charger option to your S or X to increase non-Supercharger charging from 48 amps to 72 amps (dual != double because of battery limitations). Would you mind citing your source?
The 2020 Bolt appears to have 259 miles of range, up from 238 for the 2019 model.