This is intuitive because regulation + law can really put a competitive barrier for established incumbents who (and arguably, they would be the target for lawsuits here) have resources to implement and comply with these regulations.
The law does sound great as a consumer, but I think the question is still up in the air about how will it be enforced and what will be the unexpected side effects?
Definitely something to watch for.
P.S. We've been working on a developer-friendly SaaS that helps companies automatically comply with jurisdictional controls + data security / privacy controls. Feel free to email me: mahmoud - @ - https://verygoodsecurity.com and I can dive deeper to answer any questions.