Yeah, that sounds like a "crunchy Karen" practice...
Where I got the term from is a friend of mine is part of a Facebook support group for women who have particularly unproductive breasts and are tired of being told to risk starving their babies by adopting a breastfeeding-only policy or face moral recriminations.
Think long hair, sundresses, sandals, cracked wheat bread, flax seed extract, colonic cleanses, healing crystals, etc.
The story, though, might validate this particular practice.