For the amount of content you could get in a traditional cable package, you should expect to pay about as much as a traditional cable package.
For the amount of content you could get in a traditional cable package, you should expect to pay about as much as a traditional cable package.
A subscription to Netflix already grants me access to way more than I can reasonably watch. If my tastes were perfectly aligned with what Netflix offers (or Disney, or Amazon Prime, et cetera), I could live this exact scenario of everything I could want for less than $10 a month (and some people do).
But if my interests are even slightly more eclectic, I get to pay for each service separately, which is silly if we assume that the production costs are equal for the sake of argument. And even then I would miss out on lots of content because it is being kept in a vault until copyright expires, or because it is geoblocked because the content owner is fishing for exclusive deals, or some-such nonsense.
So economically, $10 a month seems perfectly feasible.
Also, keep in mind that the outrageous costs of the US traditional cable package are very US-specific. In many countries cable television never got that expensive and broad. For those consumers the notion of paying more than $30 a month just for television (no internet included) is absurd.
Your primary issue here is referring to volume. Netflix has their own content, then pays for a small handful of extremely popular/valuable titles (see the recent Seinfeld and Big Bang Theory streaming deals, as an example), and then the rest of their content library is cheap trash they got for pennies on the dollar. Entire markets now exist for making cheap movies just to fill out streaming catalogs. (Check out the business model of a company called The Asylum[1].)
Most of the value you're getting is in a very small portion of the overall library of any given company. People aren't going to stay subscribed to Disney+ because it has some old Disney shows which are $10 one-time to own on DVD. They're going to stay subscribed because it has the very latest handful of Disney titles.
[1] https://www.gq.com/story/sharknado-atlantic-rim-pacific-rim-...
a) That literally never, ever happened. b) Netflix has to take out billions in debt bonds every year.
Crazy
Pirating has costs: financial, legal (chances of getting caught times expected fine), and personal (hassle of hunting down the right torrent). Netflix managed to strike a balance point: you had a higher monetary price, but the legal and personal costs were now gone from the equation.
With all the new competitors, both the price and the personal cost of watching the content you like has risen. The return of people to piracy is then a previsible result of this imbalance.
The legality aspect does mean the piracy as a competitor has a weakness that can be exploited by other competitors — e.g., by lobbying for stricter laws or suing individuals, or by appealing to morality — but it is a competitor nonetheless, and acts as one.