But there is nothing new in the standalone search engine space that I am aware of. Many engines have been gobbled up and integrated into larger product suites (see: Oracle Secure Enterprise Search).
But, ES makes it “just work” at the proof of concept and low volume stages, and you can’t easily back out of it when you reach its limitations.
Not sure about support/community though.
This is a problem for most DBs. You put stuff in, you take stuff out, and it works... but you're putting it in the DB in a way that will make the queries you need nearly impossible to do within your real-world/production constraints (response time, resources required, etc.)
The thing is ES is so different from most DBs, so you need to relearn how to do things right. And to make matters a little more difficult, all DBs have a lot of knobs, but ES just has way more knobs you need to know how to turn to get something that won't fall on it's face in production.
I don't remember my experience with ES on AWS that well besides it was behind on major versions for a while at one point, and if you set up ES resource with CloudFormation... god help you if you need to roll them back.
Using serverless with ES looked something like
api-1 api-2-because-1-is-frozen-rolling-back-cloudformation-es-instances api-3-because-2-is-also-frozen-rolling-back-cloudformation-es-instances api-4-...