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Every important document ever in my life arrived via "snail mail" so I can't really imagine anyone not taking it seriously. Except maybe some odd internet whiz-kid with a propeller hat.

That's the rub I think. Would this be an "important document" in everyone's opinion? For me it wouldn't, it'd go straight in the bin.

Please elaborate. How big is that subset of people compared with other candidate subsets?

They'd only be working with people that take snail mail seriously.

If you have tax problems, the I.R.S. will not e-mail you. It will not call you. It will not text you. It will not contact you on Instagram, Facebook, Twitter, YouTube, Slack, WhatsApp, or any other digital method.

It will contact you via snail mail.

Serious people take snail mail seriously.

Of course, but a letter saying "we're going to take your bling away" is likely to elicit a different response to "we want to ask you some questions about your internet usage"

This is the point I was trying to make. This survey goes in the bin along with all of the ads sent to me.