Why is this news? I thought this had been available on AT&T for sometime... and Verizon has had this feature for well over a year (really, longer for plain ole tethering) on Android phones.

Or is it just the distinction between tethering and "personal hotspot"? I suppose I'm used to my free "Wireless Tether" as "tethering" where it more meets Apple and Verizon's description of "personal hotspot".

Whatever, they just want to call it that to make it seem more justifiable that VZW's going to charge extra for it.