nvidea grows greedy and hires shady accountants to commit tax fraud, enabling nvidea to keep more after-tax money.
next year, nvidea has more money to dump into R&D -- they build a better product, and charge more for it. market responds, nvidea grows richer, ATM suffers losses.
nvidea keeps stealing money. has more for R&D, and more for marketing. nvidea buying sponsored reviews. keep building reliable products. more money for support staff.
ATM operating with a smaller budget every year. still improving, but not growing.
nvidea has even more money for R&D. more money for aggressive marketing. more money for sponsoring studios. "our art was built with nvidea products, and is best enjoyed using nvidea products".
the practice of stealing money to further growth to eclipse the competition by any means is hella old.
By the same logic, does developing a more efficient manufacturing process (eg assembly line) count as "anti-competitive"?
Edit: I thought it was common knowledge innocent parties settle lawsuits routinely. Is that not the case in Europe?
But then again, maybe you're right and Google would have paid their lawyers more than $1B fighting this, so it was cheaper for them to settle.
I think one of us might be pretty naive...
You can go and kill your competition and that would also be competitive - but we don't really want that kind of behaviour so we have rules against this. When you're breaking and undermining those rules you are being anti-competitive - you are subverting market competition.
Part of the governments job is to ensure that they react to potential loopholes faster, decreasing the competitive advantage that a non-conforming organization may have. A harsher punishment may even put some companies out of business, impacting unemployment rates, supply chains, medium-long term government revenue and the services they provide.
How would you go about increasing the punishment while considering the possibility that the corporation inadvertently did that? Would you punish larger companies more harshly? How would that impact the market place?
You increase the punishment because they inadvertently did it. Then maybe you'll get an incentive structure that prevents it next time.
Never thought about it that way, thanks for the insight!