After three years, Pixel users still have to refer to a guide [0] or track down a Google Engineer's Amazon reviews [1] to find a 3rd party USB-C cable on Amazon that doesn't have the potential to fry their device [2].
If I were Apple, I'd be hesitant to jump on to USB-C, when Amazon and gas stations around the world are selling $5 cables and chargers that are so out-of-spec that they introduce the very real possibility of damaging devices that will end up at the Genius Bar for an AppleCare+ repair/replacement.
[0] https://www.reddit.com/r/GooglePixel/wiki/officialguide/usbc... [1] https://www.amazon.com/gp/profile/amzn1.account.AFLICGQRF6BR... [2] https://www.engadget.com/2016/02/03/benson-leung-chromebook-...
https://www.apple.com/shop/product/MQGJ2AM/A/usb-c-to-lightn...
The number of times I've needed to physically connect my iPhone to any of my Macs is, as far as I can recall, zero, and it's been that way for years. Wireless everything has been much, much better for me. The only time I've really used a cable is to do backups before installing beta versions of iOS. (And that backs up to my Mac mini, which -- even in its current updated incarnation -- still has USB-A ports.)