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I don't know why but I know it used to be against Google rules to show one thing to the crawler and different content to the user. Apparently they don't care anymore.

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That sounds like something one would have read in a computer magazine from the early 2000s...

See Google's Webmaster Guidelines on cloaking: https://support.google.com/webmasters/answer/66355

It was widely know about in the affiliate marketing scene and not that long ago.

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