Personally I’ve been working on Chat based commerce in the U.S for over 5 years now... crazy. The adoption in US markets is definitely slower compared to SEA. Habits and behavior are much more in favor of mobile, and specifically chat for everything experiences in SEA. WeChat is the prime example that doesn’t have a strong comparison in the West.
However, the tide is here past the hype of “Chat Bots” and I’m happy to be working on this problem for helping people find jobs. Messaging is the ultimate form of UX. Communicate it, and it’s done.
At Edvo, we’re having a lot of positive feedback from the job seeker side over Messenger. We have a lot to work on still but, definitely see and feel the adoption of messaging based commerce and general ux.
It’ll be interesting how that transitions in a post mobile era. I’m excited!