"It doesn’t contain vodka or any other distilled spirits. Instead it is made through fermentation, like beer, but starting from a base of sugar instead of cereal grains like barley."

This is a roundabout way of saying it's undistilled vodka. All spirits are fermented before distillation (or else what is there to distill?), and some vodkas already start with pure sugar instead of grains, potatoes, or fruit.