As for younger people, it's a period before the web/mobile/social media rise (and pre 9/11), so it's quite distinct from their own present today and thus can be interesting.
It's also a period of relative growth and optimism, as opposed to today...
We were too young to experience the '80s, and most of the '90s passed us by as children. But now, looking back, there is such a strong appeal - technology was still exciting without the societal consequences and complications - we really only used computers to play games and not for productivity. The anxiety and stress of social networks did not emerge until we were effectively adults and therefore a bit more immune.
Anyway, we love Com Truise, HOME, Flamingosis, and other artists (Simpwave on youtube!) creating a neo-retro-synth-vapour kind of pastiche, but it's odd to think that it's all referencing things that we are experiencing only in hindsight.
At the same time, it's a well known aesthetic, established for a decade or so, with several sub-genres (including sub-genres of the music it accompanies it), well covered in the media, and so on...