Also I've been predicting for some time that there will be a renaissance in car manufacturing. There's already a company in Italy selling a 'sled' complete with batteries. You get six people in a garage in Detroit that are good with carbon fiber and they can become a car manufacturer. I bet there are lots of under served niches not being filed.
Volkswagen will also license their MEB electric platform to anyone who wants it.
e.Go will be using the MEB platform for their small city cars: https://electrek.co/2019/03/07/e-go-electric-car-vw-meb-plat...
Ford will be using the MEB platform for at least one model: https://www.cnet.com/roadshow/news/vw-argo-ai-investment-for...
Of course the infotainment software do not have to adhere to such stringent requirement, but if they don't push OTA updates for that, then they might as well to avoid crappy software.
VW emissions was not a bug, it was intentional.
The OP is right; currently, automakers basically outsource all their infotainment software, and generally do a poor job with it, though it's getting better. Considering how much drivers now interact with these or similar systems (usually on their phones), to do things like stream music and especially navigate, automakers should be doing a better job integrating this stuff into the cockpits for ease of use and safety.
A subsequent review of their ECU code was quite worrying - it was to put it mildly, a cluster fuck that would result in deaths sooner or later.
E.g. NVH has been getting better pretty much every year despite the fact that car companies have been working on it for decades