Is this really true? I heard from someone at Facebook that while teenagers say they don't use Facebook, if you look at the stats, they definitely do.
Is this really true? I heard from someone at Facebook that while teenagers say they don't use Facebook, if you look at the stats, they definitely do.
Generally I'm very in agreement with the parent: The older won't want to use Facebook for dating, the younger would never look to Facebook.
That said, I'd go even farther and say the original claims are offbase here. First, teens absolutely have multiple personas they show, but they tend to be privacy circle based in that there are maybe 3/4 levels and they share increasingly more/less with each level.
Not only that, Facebook knows this. Instagram launched "close friends" explicitly because everyone was using "sinstas" and "finstas" to post to a smaller subset of people.
To me, all of this says that Facebook is probably targeting an older market of maybe say Match/OkCupid users who aren't used to a type of Hinge style interface. Anyone I know on Hinge would laugh you out of the room if you asked them to switch to Facebook dating.
Definitely not. DAU and MAU are what they base their user numbers and big milestones on
Also my 20 year old cousin didn't have a FB account until he went to college and was forced to get one to join some local FB groups. But he only uses it for that. Otherwise he's on IG and Snap.