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You are not the average user: https://www.nngroup.com/articles/computer-skill-levels/

I was very hostile to your take, but after thinking about it for a minute, this is an interesting point.

I don't think it holds up for commercial sites, but for news, hobbies, and blogs (which have been hit hardest by Google's vampire advertisement business) your statement is true for me!

Heh, then you're not the average user that types 'facebook' in chrome to pull up the website.

A coworker told me yesterday about watching another coworker try to get to a specific company website:

1. User opens the browser, which defaults to the correct website the user is looking for.

2. User goes to Google instead, and searches for the company name. Clicks on the link for the company.

3. User navigates through the company website for the exact same page that the browser was set to open to by default.

What other ways exist to run a successful ad campaign?

Off the top of my head, Facebook and Taboola have significant reach.