Did he mean that there is a solved and known way to get uniform national cell phone coverage without blackspots? If so, do you know more about what his solution was.
There's not some magic thing that everyone should be doing that will give 100% cell coverage.
It's a two way radio. The transmitter needs to talk to the phone. But the phone also needs to talk back.
Also carriers have different frequency spectrums allocated to them.
A carrier using 900MHz has to have fewer base stations than one operating using 1800MHz because lower frequencies transmit further.
They also are able to go underground and through walls better.
Justifying the business case to cover the low value (i.e. few customers) areas is another story. However, even here, it might be possible to justify it if the rest of the customer base sufficiently values wide coverage to pay a premium. Particularly if the competitors don't have the same level of coverage.