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> IMO LEGO thrives thanks to their relentless focus on product quality.

This makes no sense, otherwise only things that are high quality would survive. Everything proves otherwise.

Lego works because it is so versatile.

I'm not saying nothing else survives. Mega Bloks have been around for 30 years and are still filling their market niche well as far as I know. I'm simply saying that quality has been what sets LEGO apart from its competitors. They make great products and target wealthier populations. Their prices (and likely also margins) are higher than their competitors. They're basically the Apple of toys.

Check out Blox bricks for a scary good clone for regular bricks. I can tell every other clone from LEGO bricks with my eyes closed but that one is very good, even the color is fine and they age well too.

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